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As successful business people will tell you, eCommerce is not really a discipline in itself; instead, it's a concept that overlays nearly all business principles in this day of globally oriented and electronically interconnected transactions. That's why the ASU College of Business has developed the eCommerce Minor. This is a program intended to strengthen all Business degrees, whether they be technical or behavioral in nature. In addition, the eCommerce Minor is intended to provide basic business and technological savvy to students working on degrees outside of Business.
Requirements for a Minor in eCommerce
Required Courses (12 hours):
MKTG 435V, Electronic Marketing, plus choice of
- MKTG 432V, Customer Relationship Management (preferred)
- MKTG 431V, Healthcare Marketing
- MKTG 433V, Brand Management
- MKTG 434V, Sport Management
- MKTG 436V, Direct Marketing
- MIS 3403, Introduction to Database Management
- MIS 4453, Technologies for eCommerce
- Web design/progamming course (select one):
- MIS 3353, Website Development
- JOUR 4353, Internet Communications
Elective Courses (6 hours): Select two of the following
- BSYS 2533, Internet, Intranet, & eMail Applications
- JOUR 3673, Digital Design
- MIS 2033, Visual BASIC Programming *
- Internship (either but not both)
- MIS 4883, MIS Internship (in area of eCommerce)
- MKTG 4283, Marketing Internship (in area of eCommerce)
TOTAL HOURS FOR MINOR -- 18 Semester Credit Hours
*Note: certification may be used to replace certain courses
Please submit any comments,
corrections, etc. about this document to John
Seydel
(Last updated on
Tuesday, May 18, 2004)
