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Marketing
Major Requirements
Please download the most recent
ASU catalog
for complete information.
In addition to the General
Education Requirements and the College
of Business Core Courses, all Marketing majors
will need to complete the following:
| Mktg 3023 Applied Research |
| Mktg 3163 Supply Chain
Management |
| Mktg 4043 Consumer Behavior |
| Mktg 4083 Marketing
Research |
| Mktg 4113 International
Marketing |
| Mktg 4223 Marketing
Management |
| Emphasis Area 6 Hours Electives |
| Total Hours:
24 Semester Hours |
Marketing Management Emphasis
| Mktg 3033 Advertising and Promotion |
| Mktg 3043 Retailing |
| Mktg 3063 Transportation |
| Mktg 3093 Sales Strategy |
| Mktg 4013 Service and Non-Profit Marketing |
| Mktg 4043 Consumer Behavior |
| Mktg 4053 Electronic Marketing |
| Mktg 4123 Organizational Purchasing |
| Mktg 4223 Marketing Management |
| Mktg 4283 Marketing Internship |
| Acct 3053 Cost with a Managerial
Emphasis |
| Bsys 3573 Managerial Communications |
| Econ 4333 Government Regulation of Business |
| Econ 4343 Managerial Economics |
| Total Hours: 6 Semester
Hours |
Marketing Logistics Emphasis
| * Mktg 3063 Transportation |
| Mktg 3093 Sales Strategy |
| Mktg 4053 Electronic Marketing |
| Mktg 4093 Carrier Management |
| * Mktg 4103 Concepts of Logistics |
| Mktg 4123 Organizational Purchasing |
| * Mktg 4133 International Logistics and
Outsourcing |
| Mktg 4273 Transportation Internship |
| Acct 4003 Managerial Accounting |
| Bsys 3573 Managerial Communications |
| Mgmt 4123 International Management |
| Econ 4333 Government Regulation of Business |
| Econ 4343 Managerial Economics |
| Total Hours: 18 Semester
Hours |
* - Required for Marketing Logistics Emphasis Majors
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