Departments > Management and Marketing> Marketing

Why Study Marketing?

All organizations perform marketing activities to facilitate need-satisfying exchanges in the marketplace, including the conception, pricing, promotion and distribution of ideas, goods and services. Businesses, large and small, not-for-profit organizations, and even individuals utilize marketing activities to support the attainment of relevant goals in terms of sales, funds raised, number of services rendered, or other meaningful achievements for the organization.


What Marketers Do?

Marketers research and analyze customers needs
Also will work with engineers to design products to satisfy customers' needs.

They communicate with customers through advertising, public relations, personal selling and sales promotion using a variety of media and methods.

Marketers design distribution strategies for moving product from producer to consumer.
 

Marketing Degree Plan